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Why We Will Not Make a Licensed Character

We get asked weekly. The answer is always no, and it is worth explaining properly rather than just refusing.

What the problem actually is

A character from a film, a television series, a game or a comic belongs to somebody. So does another club’s mascot, and so does a costume design that a studio commissioned.

A copy cannot be used commercially, cannot appear in your marketing or on your social channels, and cannot go on merchandise. It is not a costume you can actually use for the thing you wanted it for.

Where the risk lands

On you. The maker takes payment and moves on; the organisation appearing in public with the costume is the one that gets the letter.

That is precisely why a supplier who cheerfully agrees to copy something is not doing you a favour.

What an original gets you instead

Something you own outright, can licence, can put on merchandise, and can register. It can also be designed for your actual conditions — your sightlines, your performers, your climate — which a copy never is.

And it can be designed to read at thirty feet, which most screen characters are not, because they were drawn for a close-up.

How the design process works

Send a brief, a mood, a colour, an animal, a feeling — or nothing at all. We draw concepts free and revise until it is right.

Most people who arrive wanting a copy leave with something better and considerably less risky, and they own it.

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